I was thinking about how that applies to all writing. Succinct is good. Getting to the point directly, powerfully is what separates great prose from turgid pap.

Most writing and mass communication nowadays is purposely aimed at a grade seven level. You are coached to communicate at that level. That is the level at which people will spend some of their precious attention to see if they like what you are saying. If they like it, then they will read further to see if there's value for them in your words.

Ideally – it's said – you must entertain. People are conditioned to be entertained. It's a TV society. People are conditioned to soundbites. The 30 second commercial. They scan and grab relevant information off of the webpage or article.

Where's the line between succinct and bland? Between detailed and dry? Between original – deep and a simplified rehash of the same old, same old?

Keeping things at a simple level works as far as drinking from the firehose of info we are all faced with every day – that bombardment of data that our world has become.

The world's knowledge is increasing at an incredible pace… is it something lke we double the data every couple years now? Where is this going though?

Anything new and breakthru is based on complex and detailed information. To become excellent, we need to drink deep from the lake, not sip from the firehose. Yet offer things of substance and you'll starve. No one has time to dig deep. When they see something complicated and valuable, they run!

Something like 40% of all digital products sold actually get listened to or watched. Marketing has become the consumption of the useless…  
 
If we are always communicating at a level lower than our intellect, simplifying complex ideas down to pablum, are we participating in the dumbing down of society?

Focus is a tool. Focus is also a skill. Interestingly, it also has three distinct, useful results. I'm going to describe and go into some detail on these results and then offer some proven effective exercises and tips.

Focus is a skill that separates the distracting (or unimportant) from what's important. But focus also allows all those unrelated, free floating ideas that are just lying around in your mind, to suddenly connect and make interconnected leaps to genius.

Probably the least consciously used result of this skill is "What you focus on, expands." If you focus consistently on what you want, what you don't want will inevitably fade away.

Focus is a survival skill that has allowed mankind to adapt and overcome. It is the heart of purposeful action. Acting on a task always requires a certain focus and the more focussed you are, the more "in flow" and effective you are during that action.

Consider it the action step of gaining clarity — centering your attention on a particular subject or field of view. Focus is a necessary component of effective action. Focus is inexorably combined with concentration, which is that ability to see only one thing; focus is clarity of purpose, and it automatically brings what's next – in the moment, in the minute, in the day.

The Elimination of Distraction and Mental Fogginess

"I don't know what to do next… I wonder what's on TV? Did I get any email? Let's just check the news this morning before I get started…" says that voice in your head … Ending these thoughts is the most common and most important effect of focus. It is the action of bringing something into focus and concentrating.

Concentration is the action of one pointing – of narrowing your field of attention. This creates a zooming in, a zeroing in aspect of awareness where outside considerations, distractions and influences are discarded. This is intimately tied to focus where you center your attention on a particular interest or activity. Concentration is like a microscope fine focus knob. You use it after you use the coarse focus control.

Getting focused is also the ability to slow your minds bouncing quickness down so that it fully gives priority to — like Curly said — "Just one thing." There will still be many thoughts about that one thing. It's powerful to examine one thing from all the angles and all the "what ifs," but that emphasis brings the full power of everything that your unconscious mind knows or can extrapolate about that thing, to attention. And that is formidable!

Focus enables your subconscious mind to really bring all it's resources to bear on a single item. When you focus on one subject for an extended time, the normal, simple, easy to reach conclusions and insights appear fairly quickly. By then allowing that focus to continue, you let your subconscious mind begin to reach and interconnect seeming disparate ideas and concepts. Therein lies magic!

Focus (and the seemingly unrelated concept of mind play) creates permission for your mind to access dimly connected ideas in new ways that can and do supersede what's already obvious, decided or what has been developed.

What you focus on has no inherent value judgement attached to it. Focus on laziness and it shall be so. Focus on "what's the next logical step?" and thats what you get. You can pay particular attention to the negative or to the positive.

You will receive whatever you focus on. This is playing with the sharpest of swords, that cuts both ways. If you see the lack … or the abundance in everything – that's what you will get.

We can get confused by the fact that our viewpoints are usually pretty large and not that zeroed in. As an example; someone can complain and moan about things and still have a ruthless focus on money… so they are rich and miserable! It's a delicate and intimate balance that each of us can only understand for ourselves.

In this light, focus and what you focus on becomes a survival skill of the highest order. And an enjoyment of life skill that is critical.

This exercise is a template that with a couple weeks daily practice, will enhance and boost your natural ability to center and instantly focus on what's next. Pick a subject that you want to focus on. Useful candidates are aspects that you might feel are lacking in your life — love, abundance, joy, creativity, peace, etc. Take a comfortable position, either sitting with your back straight or laying down. Let yourself relax and allow all tension to just flow out of your body. Pay attention to your breathing and take deep breaths to aid you in relaxing.

If you find that listening to peaceful music or a particular relaxation recording helps you to drop away from your hustlebustle pinball mind, please use those. Some find that imagining a large trunk that you put all your cares and concerns into for the duration of the exercise works well.

Set your intention by stating, "I'm going to focus my mind exclusively on (your chosen subject) for the next 2 minutes."

As guidelines to direct your thoughts as you focus on this one subject, examine:- How would your life change if you were to have more of this in your life?- Imagine ways that you might experience it in your life?- What would you do differently?- What would you feel?

Hold the thoughts and images that come to your mind for as long as you require to feel like you understand and get that idea. You will find that other ideas and thoughts pop in – if they are new angles on the subject – explore them. If they are on different subjects, let them go and bring your attention back to your chosen subject.

Start with a two minute time frame. Once you find that easy, move on to a five minute focus exercise. Practice daily for two weeks and you will begin to notice how much more effective you are. You can experiment with practicing for longer times, or more often during the day.After the two weeks, find a maintenance dose of using this exercise to keep your focus powers honed and sharp.

Steps that can help your ability to focus are shutting email and IM off, or if you are writing – shutting your screen off. One idea that is very effective is to measure your day in terms of productive (or money making) time.

How much could you accomplish if you added just 5 hours a week of stringently focused, effective work time? How about 20 hours?

Say as a start, you want to maximize 1 hour every day where you are focused exclusively on writing that next chapter or article. Pick your most productive time and block it out. Get agreement from the people around you that this is (except for emergencies) an uninterruptible time.

Shut all your browsers off, IM and email off. No news, TV, phone, conversation.Make your screen blank or expand the window and show only the document you are working on. Or if you write by hand, then move to that notebook, clearing all the other clutter off your desk.Set a countdown timer ( like an egg timer) and Go! I find that I work most effectively on the stuff that's not my most favorite… but that has to get done, in five to seven minute stints. I'll set a software timer on the computer to ring at five minutes and then bash away, not allowing any distractions or other actions to interrupt me during that time.

At the end of the time, depending on my state of flow, I'll either immediately reset and go again, or get up, stretch, do some balance practice or 10 pushups. Then I reset and go again! Keep it up until the hour is done.

You can gently expand your "money time" as you get more skilled at maintaining focus.

Focus is worth exploring in terms of it's personal meaning to you – it will yield immense results for you.

Confession time – this has been a hard article for me to write. It frankly is one I've hesitated on… Why?

The research behind this "puts the boots" to all the statements you might have heard about someone's "potential" or they're "naturally gifted" or she's "a born singer…" or whatever. Research by Anders Ericsson, professor of psychology at Florida State University in Tallahassee gets to the core of genius, achievement and excellence in a way that is irrefutable, and ultimately… inspiring. And a bit hard to take in my case!

See I was one of those people with a lot of "potential". This will sound seriously conceited ( don't judge too quick – a major beat down is coming ) but, I've always been smart – smarter than most people I meet.

In the "Cambridge Handbook of Expertise and Expert Performance" editor Ericcson reveals how certain abilities that people call "natural", or born genius, actually come from a mix of genetics, a supportive environment with good instruction, and a ton of work. Excellence does not solely come from being born with savant like talent or smarts!

Potential … shmotential !

As Thomas Edison claimed, genius is 99% perspiration. "How do you get to Carnegie Hall? Practice."

There's the root of my (ego) problem. I suddenly have no big "knockout punch" (fantasy) to fall back on… You know, that somehow someday, all my unrealized potential will just rear up and save the day and I'll — out of the blue — produce something of real genius.

Ahhhh, nope. "Just don't work like that cupcake."

The research shows that a high IQ is not a reliable predictor of later achievement. If I'm not willing to work and practice diligently, the research shows that I'll probably not amount to anything special. Crap!

But, therein also lies the inspiration. The one common factor amongst almost all persons who have achieved "greatness" no matter what the area, is dedicated and focused work. Whether researchers studied athletes, scientists, entertainers, or politicians, etc., the best predictor of future success was diligent, smart practice.

In other words, as a writer, the more days you string together of technique practice and diligently cranking out those 1000 words (or whatever), the more inevitable it is that you will begin to open up to your own genius. Then success will follow right behind!

So are you willing to bust through constraints and bang out some writing every day? Or even more important, once you're on a roll – to keep it going until the flow slows? Courage my friends, courage! Strap on your sword and gird your loins.

Being able to stand writing crap until it gets better, is your (my) secret weapon. My apologies for this… I'm practicing ok?

My special inspiration is my 17 year old daughter, Raven.

After seeing me struggle to write and flail about for so many years, she (silly fool – but I warned her) has steadfastly committed herself to writing and being a writer for the last 4 years. She now has a worldwide following.

Chick lit.

But you know what? She bangs out 5000 words every day. The girl is a machine! And she is getting good. Really good.

So, I have anecdotal evidence that practice, support and huge talent are the ingredients for excellence. And maybe there's some hope fer me, yet!

Modeling is a way to "represent" a real thing in a more convenient or smaller or different way. When modeling your favorite author, the idea is to imagine yourself being as much like them as possible, in order to borrow their skills and creativity.

Many people over the years have used this sort of imagery – including our ancestors who would put on the skin of a bear, a wolf, a lion, etc. in order to experience the strengths of those creatures. The effectiveness of this sort of modeling has a huge body of anecdotal proof.

One more recent famous example is experiments done in Bulgaria in the 70's. In those experiments, people were able to quickly learn how to paint or play musical instruments by modeling famous artists and musicians, using a similar technique to what's outlined below. This is the most effective method I've ever come across to boost your writing and get to breakthroughs in creativity…

There's a set of instructions to follow here – give them a quick read through and then go ahead and move through the steps without having to go back and forth from reading to visualizing/modeling.

First let's set the ground rules. If you begin to feel uncomfortable at any time – stop. You will be doing a gentle, internal process that involves your imagination. You are and will remain in total control of your internal processes… on to the steps.

____________________

Get yourself into a comfortable position and relax. Take a few deep breaths and Relax… let the stress and tension flow out of your body right now and… slow down for a couple minutes… Imagine yourself in front of the writer who you admire the most – see them right there in front of you.

Now, brighten the image – like it's a sunny day or the room lights grew brighter. Make your image of them larger and clearer and keep going until it gets to feel more "real".

Ask the author's permission to model them, so you can both improve your writing and get some creative ideas. Then ask them to turn around. Imagine yourself getting airy, wispy like fog and – just like slipping on a suit, imagine yourself walking into their body and put them on!

Move around and experience through all their senses. Make it up! Go into as much detail as you are comfortable with. I like to make sure my eyes are aligned through their eyes, that I am hearing through their ears, and feeling with their hands.

Start Writing As Them!

Write down what you are imagining-experiencing in some detail as to how things look, sound and feel. Then smoothly move into writing about your subject while you still imagine you are writing from inside their body. Let this inspire you to receive absolutely new information.

As always, write as fast as you can and no editing! A tip is to focus on keeping conscious track of 3-5 things while you are writing. For instance, if you can keep track of how your fingers feel on the keyboard, and the taste in your mouth and the sounds in the room (all at once and as continuously as possible) while you are writing, it really helps to overwhelm your internal editor.

____________________

** If all this seems like it's just not possible, just go ahead and fake it.

Imagine it as best you can and you will get the benefit of the experience. Also, going deeper into a relaxed state and closing your eyes will help your visualizations become clearer.

It helps having Mozart or Vivaldi playing as well…

** If you are not getting a clear picture – it's normal. There's always going to be a significant difference in the qualities of an image that you visualize compared to what you see out of your eyeballs. It's a built in way for you to tell imagination from reality!

That distinction is important to both our ancestors survival and our social contract with society. It's a key in keeping the fellows in the white coats from taking you away for electric shock treatments! Enough on that…

As another and really exciting way to deepen your connection to your story, you can write exactly from your characters "point of view". Put them on and then let them write their thoughts and dialogue… Many authors talk of how they just suddenly were transcribing the characters story – they just had to copy it down.

Have fun with this and let me know how it goes!

Information that you have researched, learned, sorted and organized into your own unique way of looking at it is a reason to express what you know. Research is a necessary step whether for a novel, college thesis or self help book. Here's the process I recommend to conduct internet based research in a time effective way.

Pick a subject or target. Come up with 3 or so words that "make sense" as words that describe, define or frame the subject or market.

Use some of these below resources to begin in-depth research in your subject:

1. Keyword Map – Put your words in here and generate more related words to build more ideas and possible research vectors. Note and even copy all the words you get. Look at the websites that are listed for your words.

——————————————————–

For extra bonus points those words can go into: ~ Google Keyword Tool – You will have to sign up for an Adwords account – it's free!

(Then you can use all the cool stuff they got's at the google… weeeee!)

——————————————————–

2. Now go to Amazon.com and put those same keywords into a search for books, etc. Dig into the subject in as thorough a fashion as you need. There probably are books, audio and video and maybe even magazines, articles, studies and reports.

3. Are the books listed in Google Books?

4. Is it a hot subject? Google trends is a powerful research tool.

4.a What blogs are there on the subject? Search Technorati For more on this go to the Research article

The basics of writing are well understood and time tested.

Learn grammar until it's unconscious. Most of us have this down pat in our native language. Knowing all the "labels" might help in English courses, but if you can talk and be easily understood, you have the basics of grammar and communication. That's what you need to write and be understood!

When composing original new writing, write fast and without editing.

Edit your words ruthlessly until just the purified essence remains, clearly communicating what you want to say. Show me the pithy…

Modeling Excellent Writing

As accelerated learning pioneers and researchers have experimented and developed instilling excellence, modeling has become one of the most talked about and used techniques. There are many ways to "model" (copy in an accurate way) the behavior of someone you want to emulate. I'm going to describe the easiest one for writing and one of the most powerful writing skill improvement ways around…

A powerful way to model excellent writing is simple. You copy writing you admire, by hand.

The procedure is straight forward: Each day, for 10 minutes you hand copy your favorite author (…from the genre you are writing in). This is such a simple idea, that you might be tempted to skip it… However it is a proven Key step! Not only will it help to bust your writer's block, it will exponentially ramp up your writing ability and the quality of your writing.

Just for this purpose get a notebook, and everyday copy out — by hand — the writing of your favorite author for 10 minutes… or more. The intention you set as you start this has proven to be important… you are never plagiarizing; you are gleaning the style, the tempo, the written flow of a favorite author and intimately modeling it. This teaches your unconscious mind to integrate those elements into your own unique writing style.

Tell the story (or viewpoint) to a friend; real or imagined… She asks,"And then?" Answer her. And if you're just imagining, answer out loud. (Record and transcribe it later…).

Even if your answer is just "Well I could go here or I could go there…" Explore them both.

Follow the direction that opens soonest and easiest with more and more detail. Then go back and see where the other directions go as well.

Frame your friend's role as — they are there to encourage you and to listen. It's like a brainstorming session and only positive feedback is allowed.

Record the session; and you and your friend take notes (if you feel it's needed). You can return the favor on another occasion! You'll probably find that if you both take notes as well as recording the session you'll have a treasure trove of ideas, viewpoints and discussion that will start you writing in numerous other directions.

Take the notes and recording and use that as a starting place… First, let it trigger more writing.

Then edit it all later.

Or, here's input from my daughter (she who writes till the early am): Use something like LiveJournal.

You set up your own journal and then set up a community where you can give other users comment or even posting access. This is the tool she's using to both refine her writing and get feedback from people she trusts. Once she's refined her writing in the restricted access community, she posts that to her main journal, for more public viewing.

Stuck? Often just talking about what it is that you have in mind, can bring a lot more ideas and developments to mind. So record what you want to communicate, then transcribe it and edit it later.

When you speak, you are spending very little conscious attention to what it is you are saying – it just comes out!

This is an easy and brilliant way to defeat your "squelcher" and get you started expressing. You can get on a roll immediately!

Use transcription software (Express Scribe, Transcriber) to make it easier to control the playback for your typing.

Or use an internet service like idictate.com, or Fantastic Transcripts, etc.

Remember, the biggest block to your writing freely is trying to rethink, revise and rewrite at the same time as you are creating. But, this is how you've been taught to write, and it has become the natural way you write. Bust that habit by speaking your ideas.

Many non-fiction authors and reporters are now taking this to another level by just talking their books and articles, having that output transcribed and then — editing to the finished product. But this method is equally valuable for any kind of writing.

You can experiment with letting the computer transcribe it on the fly by using software like Dragon Naturally Speaking or iListen. (I haven't had a lot of satisfaction from this process — YMWV.)

You can use this if you have a long journey in a car. Record your book while you drive. Your unconscious is driving anyway, let it write at the same time. It easily can… and will! Not in town in traffic – OK?

This can be a great technique to build the chapter outline and/or to describe the setting and vision for the detailed writing to come. Or even better, just riff on all the ideas that you have had bouncing around in your mind.

Creating brilliance is hampered by criticism at this first step point, so if you can let yourself just talk about all the ideas that you have and then edit and expand on them in writing later, you will find that your writing will just flow and the blocks vaporize. I know numerous people who have roughed out their entire book this way.

If you have it setup in your head already, this can be a quick way to produce. Even if you have no idea on where to go, this can be a turbocharger for your productivity. Just talk it out.

Also many more people have taken their teleseminar or live seminar transcripts and edited those into the meat of a book. If you are more able to talk over the phone there are numerous recording systems that will both record the call and transcribe it for you. See above or search for telephone transcription.

Keep talking and writing!

Use the same strategies as Aristotle, da Vinci, Edison, Tesla and Einstein, etc. to release the power of your creative mind. Break your blocks and free your writing.

These below strategies were and are used by creative geniuses in science, art and invention.

One – Visual thought experiments.

Albert Einstein used visual thought experiments. He developed thought experiments in as many different ways as he could, including extensively using diagrams.

Nikola Tesla (inventor of AC generators, motors, and electrical power distribution) spoke often of his internal mind laboratory. He visualized whole experiments, setting them up and then letting them run, beginning to end. He often would be surprised at the conclusion! He would give his engineers measurements to 10 thousandths of an inch and the majority of his designs worked on the first build.

A few of the well-known thought experiments of importance in science: Newton's cannonball (gravity is universal…), Schrodinger's cat (quantum theory does not scale to large objects), Einstein's riding on a light beam (relativity), Galileo's leaning tower of Pisa thought experiment (he didn't really do it…) objects of differing masses fall at the same rate. Galileo showed that all bodies fall at the same speed with a brilliant thought experiment that destroyed the then accepted Aristotelian logic that heavier falls faster.

Two – Think in opposites.

Einstein imagined light as simultaneously a wave and a particle (photons) which led to his being awarded the Nobel Prize in Physics in 1921 for his theory of the photoelectric effect. Picasso stated, "Every act of creation is first of all an act of destruction."

Neils Bohr believed that to hold opposites together, you suspend judgement, and then your mind goes to a new level. By postponing the obvious logical answer, you allow your mind to explore something new. Run situations and characters in your writing through these thinking pattern sets:

• What would happen if you did?
• What would happen if you didn't?
• What wouldn't happen if you did?
• What wouldn't happen if you didn't?
• How can we profit from this problem/ who profits from this problem?
• What would they never do?

Add some proverbial opposites to your thinking and filtering… how do these proverbs apply to what you are writing about? Stretch to make connections!

• The pen is mightier than the sword.Actions speak louder than words. 
• Wise men think alike. Fools seldom differ.
• The best things in life are free. There's no such thing as a free lunch.
• All good things come to those who wait. Time and tide wait for no man.
• Look before you leap. Strike while the iron is hot.
• Better safe than sorry. Nothing ventured, nothing gained.
• Birds of a feather flock together. Opposites attract.
• Great starts make great finishes. It ain't over, till it's over.
• Practice makes perfect. All work and no play makes Jack a dull boy.
• You're never too old to learn. You can't teach an old dog new tricks
• What's good for the goose is good for the gander. One man's meat is another man's poison.
• Absence makes the heart grow fonder. Out of sight, out of mind.
• Too many cooks spoil the broth. Many hands make light work.

Three – Creative coincidence; courting chance.

Whenever you attempt to do something and fail, you end up doing something unpredicted. This is the principle of creative coincidence.

Alexander Fleming noticed the mold forming on an exposed culture. Fleming thought it was "interesting" and that exploration (of the cause of a ruined experiment) led to penicillin which has saved millions.

Failure can be productive only if you focus on it as a stepping stone to your desired result. Ask the question "What have I done and what's next?" not "Why have I failed?".

One of the people to have more patents than Edison is Dr. Yoshiro Nakamatsu (including Floppy disk, CD player, and digital watch). He generates his ideas by swimming underwater. What a Great Idea

Dr Win Wenger prescribes held breath, underwater swimming as an intelligence booster. Underwater Swimming Ideas pop in, by chance, in a few familiar places… can you capture and use them?

I recommend getting a digital recorder to capture those chance flashes of inspiration during…  A bath or shower, rriving, just waking up or just before sleep, meditating, on the toilet

Four – Make your inspiration evolve 

University of California psychologist and expert on genius Dean Keith Simonton, Ph.D., argues that creative ideas evolve similarly to the way species do. After repeatedly selecting better ideas and rejecting inferior ones, the creative genius creates and collects his truly wondrous ideas.

Make your writing better through survival of the fittest. Stay awake to all the ways you can make each writing project more relevant and better developed.

Seek to be courageous enough to tear it apart and rebuild to improve it. (This is not about perfectionism — balancing quality against quantity is a key understanding in improving your writing.) Remember, more production trumps endless editing!

Five – Conceptual blending; make connections between dissimilar subjects.

How do the properties and aspects of different subjects relate and interact? Creative geniuses by conscious choice, constantly mix and match ideas, images, and thoughts into different combinations. They search for new connections and unique insights.

You naturally do this in your unconscious mind.

For instance, Leonardo imagined a relationship between the waves created by a stone hitting water and the sound of a bell. This led him to realize that sound travels in waves.

Einstein by combining energy, mass, and the speed of light in a new way, was able to discover a unique interpretation that explained relativity: E=mc2.

Samuel Morse after seeing relay stations for the Pony Express, solved the telegraph signal strength problem by inventing relay stations for telegraphic signals.

Six – See a problem from all sides, and discover new viewpoints.

Tear problems to pieces and then restate them in many new ways.

Geniuses look to see and restate situations from many perspectives. In this way they generate bold solutions and can identify new solutions for other problems.

Leonardo da Vinci restructured problems, looking at them in different ways. His experience was that the first way he looked at a problem, prejudiced the solution. da Vinci thought graphically and visually, filling papers with unending observations, visualized thoughts, brainstormed alternatives, theories, and debates concerning almost everything about the visible world.

By reconstructing the problem, the true core of the problem and even better solutions, become obvious.

Seven – Think metaphorically; and antimetaphorically.

Create new understanding and context by using figures of speech and metaphors. Metaphor opens a subject up to options, once one word or phrase that normally describes one thing, is used to describe another.

Aristotle considered metaphor a sign of genius.

Einstein strived to understand and explain many of his abstract principles by searching for analogies with everyday occurrences such as rowing a boat or standing on a platform while a train passed by.

Here's some metaphor examples: Search out and create metaphors to use in your writing.

• All the world's a stage
• Laundered Money
• Shut your trap!
• That throws some light on the question.

Or Antimetaphors..

• The couch is the freeway of the living room.
• Your cell phone is the gooey center goodness of your life.
• Be the media.

Search for the extra story and analogy or metaphor to deepen your (and your readers) understanding and generate new ideas.

Eight – Produce!

Simonton studied 2,036 scientists throughout history and found that the most respected scientists produced not only great works, but also many "bad" ones… failures even. They failed and produced mundane results in order to eventually arrive at excellence.

It is better to answer one question eight different ways than eight different questions one way. – Plato

Dr. Nakamatsu holds over 3000 patents, including some flat out, wacky ones. Thomas Edison held 1,093 patents. He forced productivity by giving himself and his assistants idea quotas. His goal was a small invention every 10 days and a major one every 6 months. (He didn't invent the light bulb, he improved patents that he bought from other inventors)

Johann Sebastian Bach wrote a cantata every week. He composed over 1000 works. Wolfgang Amadeus Mozart in his short life produced more than 600 pieces of music. Albert Einstein is famous for his theory of relativity, yet he published 248 other papers. "To get to a great idea, you must produce a lot of ideas" Linus Pauling, Nobel Prize for Chemistry

Nine – Collect ideas and make illogical combinations.

Combine, and recombine ideas, images, and thoughts into unlimited and different combinations no matter how incongruent or unusual.

For instance, Grego Mendel, the Austrian monk who is the father of genetics found the laws of inheritance on which modern genetics is based. He combined mathematics and biology as he studied the inheritance of traits in pea plants to create a new, breakthrough science.